In this month's edition dedicated to women, we picked on a brave businesswoman who went against all societal stereotypes.
This was about 30 years ago. The communist era in Ethiopia just came to an end and private ownership was a novel concept. Starting a business in such uncertain times leaving a secure government job sounded ridiculous to many.
She had just begun a family and her children were little. She couldn't have picked a worse time for an entrepreneurial adventure. Against all odds, she became one of the pioneers in the tourism sector and thrived as a business icon.
Stay tuned for this month's edition which is right around the corner.
#businesswoman #womanentrepreneur #womenshistorymonth #whm2022
@loline_mag
